Two Decades of Digital Evolution
Since 2005, Predrag Petrovic has navigated the dynamic landscape of digital marketing. This field has transformed from a niche channel into the core of modern business strategy. This infographic visualizes that 20-year journey, highlighting key industry shifts and the core competencies required to succeed.
Digital Marketing Milestones: 2005-2025
A career starting in 2005 means witnessing the birth and boom of platforms that now define marketing. The timeline below shows the context of this 20-year career, plotting major industry shifts against a backdrop of continuous change.
2005: The Beginning
The era of keyword stuffing and banner ads. YouTube launches, and "Social Media" is just emerging. Focus is on basic SEO and email marketing.
2007-2008: The Mobile & Social Boom
The first iPhone launches (2007). Facebook and Twitter gain critical mass. Marketing strategy shifts to include mobile optimization and community building.
2010-2012: Content is King
Google's Panda/Penguin updates penalize "black-hat" SEO. High-quality content marketing and inbound strategies become essential. Instagram launches.
2016-2018: The Rise of Data & Video
Big data, marketing automation, and programmatic advertising mature. Video content, especially on mobile, dominates engagement metrics.
2023-2025: The AI Revolution
Generative AI tools transform content creation, personalization, and analytics. Privacy regulations (GDPR, CCPA) reshape data strategies. Cookieless future looms.
Industry Context: Global Internet Users (2005-2025)
This growth wasn't just personal; it mirrored the industry. The number of people online exploded, transforming marketing from a niche to a global necessity. This chart tracks the meteoric rise of the total addressable market for digital marketers.
The Modern Digital Marketing Funnel
Today's marketing isn't linear. It's a continuous cycle of engagement. This diagram shows the modern funnel, a process refined over 20 years, moving from simple acquisition to building lasting customer loyalty.
1. Awareness
Building brand presence via SEO, Social Media, Content Marketing, and Display Ads.
2. Interest & Consideration
Nurturing leads with in-depth blog posts, case studies, email marketing, and webinars.
3. Conversion
Driving action through targeted PPC, remarketing, and optimized landing pages (CRO).
4. Loyalty & Advocacy
Retaining customers with personalized email, community management, and excellent service.
Analytics & Optimization
Using data at every stage to measure ROI, refine strategy, and improve performance.